Well, phew, that was an interesting question from Marina, both as regards the nature of the question itself, and also in the fact that the question was posed at all, ( and personally, I feel that her posing of the question, speaks to her credit ).
I think that the person who has so far come closest to putting his finger on the heart of the matter, is pedanticKarl, in the third message, when he quotes the definition below,
"Selling out refers to the compromising of one's integrity,
morality and principles in exchange for money, success or
other personal gain."
Does merely exchanging or offering ones, talents, skills, or abilities, in exchange for financial reward, make one a sellout.?
I don't think so, and if it did, then everyone who gets paid to do any job, could be said to be, selling out.
In the public arena, that would include every artist, actor, or musician who has ever lived, and would we be more content if people such as Leonardo Da Vinci had never received payment from wealthy sponsors, and had consequently never produced his many great works of art.?
In the case of any kind of media celebrity, I don't believe that the issue should be whether or not they receive financial reward for their talents.
Instead, I believe that it has more to do with whether or not the person concerned, is or isn't, merely cynically taking advantage of their fans, and is using their talent, and or, popularity to financially gouge and exploit their fans.
For example, in the case of Marina, she has a calendar on offer for sale at the price of $14.95, subsequently reduced to $7.49, that seems fairly reasonable to me, quite inexpensive in fact, she could probably have asked a lot more, and many people would probably have paid a higher price.
She commands a degree of celebrity and popularity remember, but she didn't abuse that or demonstrate greed, shops would charge as much or more for an ordinary calendar, it's there if you want to buy it, it's there if you don't, if she had been demanding a price of $100, that would have been a different matter.
The main source of her popularity, her Youtube vids, 466 of them to date !, a vast investment of time and effort, are still available to view, free and gratis to everyone, she hasn't sought to financially exploit her fans by making money from her vids by moving them to a fee charging website of her own, so I would say that could be taken as an example of not selling out.
She probably also makes money from her media appearances and other activities, does that make her a sell out, I don't think so, we aren't being asked to fund her career, and we can still freely view her Youtube content, so how could providing herself with a career and an income based on the popularity of her vids be deemed to be selling out.?
Contrast that with some celebs, sportsmen, baseball players and soccer players for example, often multi millionaires, who nevertheless exploit their skills to demand ever higher wages, and the fans end up being financially exploited to pay their inflated and greedy wage demands, I would say that qualifies as an example of selling out.
Similarly with advertising endorsements, and fees for personal appearances.
Many people place an inordinate amount of trust in celebrities, nothing wrong, I think, with a celebrity utilising that trust financially by being paid for advertising if the celebrity genuinely believes that the product is worthy, but if they cynically ignore the interests of their fans, and are merely motivated by unprincipled greed, and are willing to endorse trash in exchange for payment, then that is also an example of selling out.
Personal appearance fees ?, again, it depends on the circumstances, everyone expects to be paid for the use of their time and effort, and if a celebrity is asked to open a business, or give a speech, other than in a charitable situation, a fee seems reasonable, and people who ask celebs to do such work can afford to pay for their services.
However, contrast that with the situation of celebrities who are happy to make money off their fans, but who otherwise regard and treat, even their most loyal and well meaning fans with arrogance and disdain, and who never give the slightest personal feedback to their fans, such as for example, turning up at premieres and not even giving the fans a wave or a nod, I would say that's a sell out.
Tom Cruise on the other hand, will spend an hour chatting to fans and shaking hands with them outside premieres, does he need to ?, probably not, would he be any less popular if he didn't do that ?, probably not, but at least it shows that he is aware of why he is a celebrity, and that he understands that he enjoys such status because of the endorsement of his fans, and he is showing them a degree of respect by his actions.
Ironically, and rather peculiarly, he has sometimes been accused of cynical self promotion for doing that.
Sometimes, whatever you do, you just can't win, and there will always be some people ready to point the finger, and scream, "foul".
I have just signed up here, and I hadn't viewed this site previously, but I was astonished at how much interaction and feedback Marina has here with her fans, and she doesn't just post brief one line messages, I would say that in her case, that tends to contradict any suggestion of selling out, which might be made against Marina,.....I'm sure there must have been such allegations made somewhere, sometime, or if not, they probably will be made, sooner or later.
I only signed up here in order to request a word lesson, ironically perhaps, the word was,......flattery, and it's often misused, and it's exact meaning is frequently misunderstood, and btw, nothing I have said here should be taken as being intended to be flattery.
I don't think that it's the fact that a celebrity makes money from their talents that is the criteria by which they should be judged as being, or not being, a sellout.
After all, much of the material that such people produce and offer to the world for people's enjoyment, would not, or could not, be produced if these people were not able to pursue their creative activities as a full time career, could you pay your bills, or fund your own activities without the benefit of an income.?
I believe that the criteria by which people can be judged to be a sellout or not, lie more in the application of those words contained in the definition of sell out,.....compromise, integrity, morality, principles, and also, greed, cynicism, contempt and exploitation.
I believe that it's not so much a matter of what is done, but more a matter of how and why it is done.
I have referred here several times to Marina, that was intended to be by way of illustrative and comparative example, but I do of course understand that her question was of a more general nature, and wasn't specifically intended to refer to herself, but I believe that my comments can be taken as referring to her question in it's more general sense.
Anyway, these are just my own personal views, and I'm not trying to force them down anyone elses throat, nor am I trying to lay down the law to anyone,.....must go and request my word lesson now.
Regards to everyone, dasvidanya and spashibo bolshoi.
James.
PS - BTW Folks, in case you are wondering who the guy in the avatar pic is, ( which I'm sure that you weren't ),.....just ask Marina, I'm sure she can tell you, and no, it's not her dad, although in an indirect way, perhaps it is in a sense.!