Here are some interesting findings regarding my study of the Popular category on YouTube. The study is from Feb 3, 2009 through Feb 13, 2009. (10 days)
1. Most dominating user regardless of video title: AssociatedPress
2. The most dominating video title: "50 cent?" by user: Pruane2Forever
3. Most number of video titles per user:
AssociatedPress: 110 video titles
HotForWords: 3 video titles
4. There appears to be a segregation of users which can be identified by the number
of views of a video when the video first appears on the Popular board.
Summary of Views versus type of video content when video lands on board:
- 1,000-5,000 views: News media: AssociatedPress, CBS, Channel4, RussiaToday, etc.
- 40k - 150k views: YouTubers: HotForWords, iJustine, sxephil, WhatTheBuck etc.
- Over 150K views: Commercial: Pepsi, Coke, SIswimsuit, Castrol, TelFloraFlowers
Clearly, the news media type content does not land on the board due to any kind of popularity indicator of any sort. In other words, when a news media video lands on the board, the comment count is very low, view count is very low and there is no indication of popularity which indicates that these news videos are being hand picked by YouTube.
It appears that there may be more than 100 popular videos for any given time frame and that the video are rotated and segregated by time slices. At this point, this appears to occur most often with YouTuber's videos.
For example, a video may:
- appear for as little as an hour and never be seen again.
- appear for one to several hours, then dissapear, then re-appear the next day.
My early indication of popularity appears to be that views is being used as a relative measure of popularity with respect to all other videos, amongst other metrics. That is a definition which is also used by YT on the Insight stats pages.
No HotForWords video has been seen on the Popular board since Feb 9, 9PM PT, despite the "Success" video meeting the test for popularity. iJustine's video (similar to the HFW "Success" video in metrics) appeared on the board for the first time since I started monitoring 10 days ago.
The question that is begged, if there are 200 videos all passing the popularity test, which 100 get to be placed on the Popular board? One way would be to sort them by some criteria and chose those. It appears YT may be choosing them randomly or picking videos by hand that will appear on the board.
I should have some graphs next week.